Let's make every trip better together! Help mitigate traffic congestion by effectively increasing vehicle occupancy while having a pleasant and safe commute.

This hackathon has ended, but you can still participate in the 2016 Ford Mexico Smart Journey competition. Submissions are due August 2nd, 2016 at 5pm ET.


Versión en Español

Mexico City is one of the largest cities in the world with a population of approximately 20 million people in the metropolitan area. As a result of the massive population, it has an increasing problem of high density and lack of mobility.

The statistics given by the national environment department (SEDEMA), show that there are 4 million vehicles on the road and a total of 22 million trips happening every day. That’s more than one trip per person living in the city, per day! And with few cars carrying passengers, much of the congestion is created by mostly empty vehicles crowding the roads. To top it off, as any big city, security, efficient public transportation and the landscape of the city are challenges for anyone.

Can you see how transportation could be challenging in Mexico City?

This means you’re in the same boat as the residents and visitors of this metropolis. How can you help the Mexico City ease it’s traffic and make car trips more enjoyable?

Ford is asking the developers and makers of the world to help create solutions to reduce the number of vehicles in Mexico City with only one occupant and also encourage enjoyable, safe, and efficient transportation that relieves traffic congestion.

Are you up for the challenge? To get started, take a look at the requirements below and then zip over to the Resources page for links to Mexico City open data, GTFS access, and more!

View full rules


This challenge is open to: 

  • Individuals (who have reached the age of majority in their jurisdiction of residence at the time of entry); Teams of eligible individuals; Organizations (up to 50 employees).
  • Organizations with over 50 employees may compete for the non-cash Large Organization Recognition Award.
  • Ford employees are not allowed to compete in this competition.


Content: Submitted solutions must focus on reducing the number of vehicles with only one occupant and should also encourage enjoyable, safe, and efficient transportation that relieves traffic congestion in Mexico City.

Solutions that are “enjoyable” refer to solutions that contribute to an efficient use of time, and a pleasant and comfortable journey. Solutions that are “efficient” refer to solutions that are either emissions efficient, schedule efficient, or both.

Solutions must include a software component such as: 

  • a native smartphone or tablet app (iOS, Android, Blackberry, Kindle, Windows Mobile)
  • a web app (mobile or desktop)
  • a desktop app (Windows PC, Mac Desktop)
  • software running on other hardware (including, but not exclusive to, wearable technology, open source hardware, etc.)
  • custom or proprietary hardware which includes a software component (wearable technology, open source hardware etc.)

Language: All submission materials must be in English, as well as all written materials. If the video, text description, and testing instructions are not in English, an English translation or subtitles must be provided.

Supplemental Material: You must submit a demo video (hosted on YouTube, Vimeo, or Youku) that walks through the main functionality of the solution via screencast or video. You must also submit at least one image/screenshot of your working solution.

New & Existing Solutions: Solutions may be newly created or pre-existing. If you are submitting an existing solution (developed prior to this competition), your solution must include new features/functionality added after the submission period began, which specifically focus on reducing the vehicles with only one occupant as well as encouraging enjoyable, safe, and efficient transportation in Mexico City. If you are entering an existing solution, you will be required to explain the new features in the submission form.


Guillermo Velasco Rodríguez

Guillermo Velasco Rodríguez
Program Coordinator Mario Molina Center

Marcos Pérez Oyamburu

Marcos Pérez Oyamburu
Ford Motor Company, S.A. de C.V. Director, Product Development, Mexico

René Serrano

René Serrano
CEO - Fondeadora

Pedro Luis Grasa Soler

Pedro Luis Grasa Soler
General Director, Tecnológico de Monterrey Metropolitan Zone Campus

Cristian Moreno

Cristian Moreno
Editor in Excelsior newspaper, Atracción 360°, TV show and Digital magazine, and collaborator in radio show “Autos en Imagen”

Judging Criteria

  • Quality of the Idea
    Includes creativity and originality of the idea.
  • Implementation of the Idea
    Includes how well the idea was executed by the developer.
  • Potential Traffic Value
    Includes the extent to which the solution mitigates traffic congestion and increases vehicle occupancy.
  • Potential Vehicle Occupant Value
    Includes the extent to which the solution may increase the enjoyment of the occupant’s commute safely, as well as encourage positive human interactions.